Job Responsibilities

• Manage all social media channels (Facebook, Instagram, Youtube, Twitter, Tik Tok, WeChat, Google ads etc.) and campaigns;
• Prepare, coordinate, manage and ensure all digital & social content and material go live accurately and punctually;
• Create content and handle all the graphic designing and video editing;
• Responsible for increasing the number of leads, increasing the attention and activity of fans, and timely interaction with leads/fans;
• Content analysis performance and campaign effectiveness tracking;
• Attend to customer enquiries, comments and complaints across the multiple digital and social media platforms;
• Identify and strategize digital marketing initiatives across SEM, email marketing, social media and other platforms where there are opportunities;
• Maintain and improvise the assets and documentation associated with the company’s digital presence including website properties, social media and more;
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness;
• Researches and analyses social media trends, including social media ads revenue and web visitor data in order to improve social media presence and campaign efficacy;
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.);
• Maintain a current and accurate knowledge of search engine optimisation strategies;
• Manage online contents for website and responsible for maintenance of the website;
• Work on copywriting for social media, website blog and digital marketing ads;
• Monitors and responds to online conversations to generate user engagement;
• Collaborate with designers or other vendor partners to improve user experience;
• Plan for monthly digital budgeting;
• Other duties as assigned from time to time.
  

Job Requirements

• At least 2 year(s) of working experience in the Digital Marketing field is required;
• Possess a Bachelor’s degree in Marketing, Information Technology, Advertising/Communication/Media, Business Administration, or related field;
• Good command in spoken and written English;
• Strong oral and writing command in Mandarin for internal communication purposes;
• Familiar with Microsoft Software (Office & Excel);
• Proven experience in digital marketing – preferably in performance marketing positions;
• Excellent understanding in various social media platforms, digital tools and website analytics;
• Basic understanding/hands-on knowledge SEO/SEM, marketing automation, CMS would be an advantage;
• Excellent communication and interpersonal skills;
• Analytical mindset and critical thinking;
• Skills and experience in creative content writing;
• Able to work independently, multi-tasking and to work well under pressure;
• Ability to self-generate video/picture media content will be an added advantage.